Thinkpadepot

Every new release of a product gets the interest of a particular type of people. While men seem more interested in technology and women in beauty products, while teens are fond of games and music and adults more of books, the marketers precisely know, before launching a new product, the main target of their new item. For example, the iPod video is one of the new releases which defiantly have a specific type of buyers.

The target buyers of this new device are, for sure, young people and adults which are trying to buy a great present for their children. In this example, the critics say that in many cases, the adults do not know the features of the new device well and all the things that it can be used for. So, one of the most important worries that parents should have is the fact that some children might use the iPod to directly download (as this new iPod video allows to do so) some materials from sites destined to adults only. More precisely, the target customers of the iPod video are somewhere between the ages of 16 and 30, but there are various categories which don’t fit in this group, too. Among these, there are the people above 30 years which want to remain modern and keep focused on the new releases in the technology department. Even more, there are various customers which own an iPod from the 1st, 2nd, 3rd or 4th generation and simply want to upgrade their item and to be able to watch clips and movies on the device, as well.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is bought in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their children happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

The new iPod video has a lot of fans so far and even more people are interested in the new features that the iPod can provide, thinking of purchasing the item themselves. So far, the sales say that the number of the buyers is increasing and the people become more and more receptive to the device and its capacities. At the same time, people adapt fast to the new technology, so they expect even more from the next iPod of the Apple Company. Due to this, the team of engineers already works on the next and more optimized iPod, which will bring, besides many new features and accessories, an innovative new capacity, which will surprise the market.

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The new iPod video has a wide range of new qualities and among these, the most important is, without any doubt, the video feature. Due to the fact that the market already had a small and portable device which basically played games, but also played videos, the new iPod video was released with some suspicions of the critics. The video iPod is hardly the first portable video player on the market, as the device belonging to Sony claims to be the number 1 portable video player in the world, but it is principally used to play video games. Even so, the sales of this new product turned out to be surprisingly high, a fact which was obvious shortly after the first semester.

The main concern regarding the product was the fact that due to the small screen, the people willing to watch a serious movie on it would be limited. In fact, studies show that most people prefer to feel the actual movie, while watching it in front of a big screen, like the one in the movie theatres. Even more, the new cell phone with a video feature which was so famous in Asia was used for watching movies only for a few minutes, considering the fact that it had a small screen which couldn’t allow catching all the quality details of the movie. The critics even mentioned the fact that, while being on a bus, in a cab or waiting in line at some office, the video iPod with its tiny screen might be a good solution, after all. This is due to the fact that this activity is considered a great snack or a great break. Based on this, the analysts mentioned that if Apple wanted to really hit the market, they should opt for an iPod with a bigger screen, so that customers would be eager to watch even the long movies on this device.

Another aspect which was highly debated was the fact that the battery life of this new device lasts less than expected. While the play station portable has a battery which lasts up to 8 hours while watching a movie, the iPod video only provides 2 hours of battery life, which is a big disturbance, when trying to watch a full length movie on this small digital device. Another thing that the critics attacked was the fact that the iPod takes too long time to download various movies. If for the play station portable, this task is doable in less than 3 hours, while the QuickTime 7 Pro took almost 12 hours to encode the video in an iPod-friendly format.

The sales of the new iPod video show the fact that the public accepts and wants this new product with a lot of interest, due to the fact that it can play music, store pictures and play movies at the same time, a fact which makes it a multifunctional device. Even if the new item received many criticism, the shirt-pocket-size new video iPod, seems to be one of the most preferred objects of the teens of today, as they use it to store and listen to thousands of music and other audio files downloaded straight from the Internet or from DVD’s, cameras and from the computer files.

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IPod video was a surprising new device at its appearance, due to the new and exiting quality that it could offer: playing videos. Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.

Due to the fact that the product was not yet in stores and people didn’t expect such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn’t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen, which completed one side of the device.

Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2′s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options. The iPod`s video ads show that the product has definitely evolved, has a more mature image and optimized new features.

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The new iPod video seems to have been met with great expectations and hopes. The audiophiles were waiting for a better sound, those concerned with photos for a bigger memory, the video fans were expecting longer life battery. And the key word for all these expectation is quality.

Some of the groups of customers with different expectations got what they wanted, others are disappointed and have other expectations from the future editions of iPods. In many ways the customers were surprised by the new iPod video as many improvements were made as compared with previous editions. The previous generations of iPods had some disadvantages and maybe due to the customers’ expectations those aspects were improved.

The first aspect that was changed is the screen and its dimension. Then the quality of the screen, its clarity and the number of the colors are impressive. The dimensions of the screen are big enough for watching the favorite video, the favorite photos or pictures so that the time would pass easily. Another important aspect that should be taken into account while speaking about the improvements of the iPods concerns the quality of the screen and image as the usual obstacles of light, sunny indoor or outdoor does not represent a problem anymore. The fact that the memory of the new iPod video is so generous seems to be a bonus to the quality of the pictures. There are also some features that permit creating slideshows, fact that is very useful.

The long life of the battery of the new iPod video is impressive so that the 30 GB has 14-15 hours of music listening. The 60 GB has almost 20 hours of music audition. Unfortunately, this great news has another aspect that concerns the life of the battery in case of video playing. The battery life while video playing is only 2 hours so that long movies or other longer shows are not possible to be watched because of this impediment. Some customers suggest that the life battery would be longer taking into account its huge memory and probably these complaints will be taken into account while creating new generations of iPods.

Another aspect that was expected and received with great joy is the huge memory. In this way, other customers prefer the new iPod video only because of this very aspect. It gives the possibility of having all digital photos on the new iPod, classifying them in a photo album. The memory of the new iPod video 30 GB and 60 GB hold up to 15,000 songs and 25,000 photos. The possibility of holding vivid color album art is another advantage and great news for lovers of the art. The customers have also the possibility of viewing and reviewing up to 150 hours of digital video.

The new features may satisfy almost all requirements and may meet almost all expectations. Digital entertainment, the superior quality of the sound, the best technology in MP3 domain, great battery life and huge memory are only few features that are worth being mentioned.

The disappointments regarding the new iPod video may be the result of high expectations that belong to different categories of people with different preoccupations. This aspect may contribute to a great development of handheld video devices and may bring variation on the market. The edition of a new iPod video and the disappointments regarding the video features may be the expression of new needs and requirements on the market of iPods.

Even in the case of too many disappointments or disagreements with some features and the quality of some aspect are true, these may contribute to the development of future generations of iPods. In this way, all expectations may be fulfilled and other wishes and requirements may develop.

All these improvements and new features are a great success and a new step in developing new video devices with the possibility of watching TV shows and TV series of great success. The new iPod video meets the expectations of the customers and especially the busy lifestyle, accommodating the crazy rhythm of the modern life.

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On the 12th of April 2005, the company Apple announced the upcoming iPod video. The product was about to reveal a new feature of the device, meaning the capacity of playing videos.

As any new item that appears on the market, the iPod video managed to get fans and critics, at the same time. Due to the fact that it is a new and innovative item which brought something different to the concept of iPod, the new iPod video started many debates regarding its practical usage, accessories, qualities and all types of technical, visual and aesthetical features.

The reviews so far explain that the quality of the image of the new iPod is very good and even the texts are highly visible. Still, the usage of the new device is more confusing. While some critics say that it revolutions the concept of iPod, which till now, it just meant hearing and not watching, as well, others sustain that the item is not that practical. Due to the fact that watching movies is a relaxant activity which requires a comfortable space and a certain amount of time, the iPod seems to promote the idea of watching movies on the run, while walking or doing some other activity. Even more, some people prefer to live the movie, with a wide screen in front of them, in the movie theatre or in their home. So, the idea of the iPod basically limits to watching music video clips or short episodes of comedy series. Even more, the battery of the new model of iPod dies after 2 hours of playing, which, in case of many movies, is not enough time to end. Still, while waiting at a line in the city or while sitting in the cab during a long ride, the iPod definitely provides the best way to spend the time.

On the other hand, the new iPod is not all about playing movies or videos. Even thought the battery works perfectly for just 2 hours when playing a movie constantly, the estimated battery life is 20 hours (when listening to music), in comparison with the 16 hours that the last model of iPods offered, which is a big plus. Even more, the new iPod video has the largest color screen since the appearance of the devices in 2001, which can be used, besides playing videos, for a good visibility of the pictures and an increased sharpness of the text; plus, the new iPod video provides full-size thumbnails for photos imported from various cameras. Another plus in accessories is the protection sleeve for the main device, which comes as a result after iPod nano, meaning the previous generation of these product, which was easy to scratch. The sleeve is made of a synthetic material, in a pale nuance of grey with visible stitching and a velour-like inner surface. Besides the technical and practical qualities, the reviews also discuss about the new aspect of the device, which looks sharper and more elegant, in black and white colors.

The new model of iPod shows, without any doubt, that the popular company and brand Apple are trying to evolve in order to satisfy the consumer’s needs, which are becoming more and more pretentious. Based on this, it is expected the new type of iPods to be improved even more with new video settings and accessories.

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