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Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display.
The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.

The screen quality of the new iPod video may be compared to the screen quality of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320×240. The resolution quality is comparable to the quality of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.

The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is possible now due to the next step in video technology.

Besides, the new iPod video has also some amazing options with the photo album because of great quality of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.

Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.

The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features.

Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.

The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people.

The best combination of high quality image and high quality sound is to be found in the new iPod video. Still, the novelty is represented by the video features on a handheld device that represent a step in the video technology.

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The capabilities of the new iPod video continue the developing process of the old capabilities – software, hardware and compatibility with other devices.

Concerning the software, it is well-known that the iPod in general and the iPod video in particular play MP3, audible audio book, WAV, M4A/AAC, protected AAC, AIFF and Apple Lossless audio file formats. Since the 5th generation iPods there is another possibility of playing m4v and mp4 MPEG-4 video file formats. Only non copy-protected WMA files may be copied to an iPod. Other formats are not possible to be played by the iPod and this is the case of FLAC and Ogg Vorbis formats.

Besides, the iPods are especially designed for matching the iTunes media library software. This online music store appeared in 2003 and it sells songs and it was thought exclusively for the iPod users and not for other portable music players. This may have contributed to the success both the iPods and the iTunes music store and to the great development and improvements of the iPod’s capabilities.

The software of the new iPod video has new features – personalized recommendations and video content that can be played on a Pc or transferred to the iPod. The software was upgraded to Version 6, fact that represents a development and a distinct achievement.

Concerning the hardware of the iPods one may say that the first generation iPods were recharged only through FireWire with the help of a small power adapter. The 4th generation iPods may have been charged over USB. The 5th generation iPod may be charged with the help of a dock connector allowing the FireWire cable to be plugged in for the recharge.

Compatibility of the iPods with Windows is the idea of Apple, realized in 2002, fact that contributed to the creation of a Windows version of iTunes in 2003. The iPods could be made to be compatible with a Macintosh and there is also an iPodLinux project.

Some additional features may be mentioned while speaking about the iPods in general and iPod video in particular. The iPods can display text files, fact which is very useful. There are also PDA calendars, some games that were interesting several years ago but they seem outdated nowadays. The games available on almost every iPod except the iPod shuffle are brick, parachute, solitaire, music quiz. The most interesting game is the music quiz, playing some fragments of some songs and waiting the user to identify the song from a list. The disadvantage of this game is that it uses a lot of battery power.

All these capabilities seem to be improved in the case of the new iPod video except the creation of other games or the introduction of new ones. This may be seen as a disadvantage, but if taking into account the fact that it is a case of a portable music player this aspect does not have such a great importance.

The innovation is of course the video capability, although the main features of the new iPod stress on great improvements in the image and sound quality. The video image is surprisingly smooth and in this way may replace the skeptical attitudes with joyful exclamations.

Although it is not the first attempt of bringing video on a portable handheld device, this achievement seems to be the most successful. This success is due to a lot of required work and complicated changes in the software and hardware as well. In a way or another, Apple seems to be the champion in creating special portable devices and maybe some other steps will be taken in the development of the small video portable devices. In this way, maybe a special compatibility with more devices may be developed, ensuring other periods of great success. Other online stores may appear and develop in the tradition of the iTunes music store. Due to iPods from the Apple Company legal content of the downloaded and paid music or TV shows, episodes or other materials is ensured.

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The new iPod video has stirred a lot of reactions, a lot of reviews, discussing the advantages and disadvantages of its utility, quality and features. These reviews are important especially because of the fact that the new iPod video was launched without a serious study of the market, of the customer’s tastes and wishes. From this point of view this is a daring initiative and a great step in the video development.

The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received. But on the other hand, the fact that the iPod video cannot be connected to the computer is seen as a disadvantage. The transfer from iPod to computer is not possible and this fact may be a suggestion for the designers and creators of the iPod video.

Some customers are in love with this device because of the possibility of watching the favorite TV shows and ABC hits like “Lost” and “Desperate Housewives” even in the road. The stress of loosing the relaxing TV show or film may be very unpleasant especially in the case of difficult days at work. Therefore, the possibility of watching them on an iPod video is an excellent idea. Besides, the iPod video matches the crazy contemporary lifestyle, giving the opportunity of checking the e-mail, of finding out the time in other cities very useful especially in the case of people that travel a lot.

Satisfaction and pleasant remarks are the main notes for the new iPod video, as it is really a great product. The fact that it has more features, more quality, longer battery life and smaller dimensions, thinner display is enjoyed a lot. A small disadvantage, compared to the great new benefits, is the fact that the images, photos from the iPod video transferred to the TV set are too bright, although very clear and nice.

Another great advantage is the fact that the customers may listen to the music over 14 hours (it depends on the model). But the reviews point out a disadvantage – the fact that the video playback time is only 2 hours. Another disadvantage is the fact that the iTunes from the iTunes Music Store are too expensive, but taking into account the great quality of the sound this may not be such a great disadvantage. Besides, the equalizer may be set for a better quality sound.

Some other reviews highlight the fact that the screen quality is clear and maybe clearer than of the most TV sets. This aspect may be put together with the fact that the screen is better and bigger although the display is smaller and thinner.

A special attention may be paid to the fact that, as in other cases, some defect items may be in sale, but it may be exchanged within 14 days. Another disadvantage that completes the fact that the iPod video cannot be connected to the computer is that it doesn’t work well with wireless FM transmitters. This problem may be also managed with a cassette adapter for the iPod so that it would work great.

Unresponsiveness and freezing video images are other problems mentioned in the user reviews. Hardware problems and the low quality of some songs may be other possible problems according to the reviews of the customers. These aspects seem to point out the fact that this technology is not mature enough and the new iPod video is from some point of view an experiment and a way of testing the market.

Anyway, the fact that the new iPod video has reduced dimensions and may fit any pocket. Besides, the high resolution and the great quality of the songs are exclusive advantages and are mentioned by the customers with joy and satisfaction.

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The newest and most popular innovation in iPod technology is, for sure, the iPod video. Still, getting to this innovative device is just the result of a long research through the history of the iPod making.

The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research. The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers. Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units since the release of the product).

In 2005, the new and better iPod was revealed, when celebrating the 4th generation of these devices; the new model introduced, for the first time, the color screen. In the spring of 2006, the Samsung company announced that they were about to provide the media processor for a new iPod model, an improved version of the Apple’s device. Soon after, the 5th generation of iPods introduced the iPod video, meaning it has video playback capacities, video playing and better organization features. The launching was celebrated together with the innovative new models of iPods: the iPod nano, with color screen and the iPod shuffle, which were the best sellers of 2005.

The 5th generation of the iPod was about to reveal many new and exiting features of the small device, all under the slogan One more thing… Basically, the iPod video or the video iPod was available on the market in both 30 GB and 60 GB capacity models, had ability to play both MPEG-4 and H.264and much higher resolution, up to 480/480. Having a 16-bit color screen and being able to display all kinds of videos on a TV set, the new product was a market hit since its appearance. Regarding the design, the new iPod comes, as the previous iPod (the nano model of the 4th generation) in 2 colors, white and black, but it has a multitude of applications and improved features: World Clock, Stopwatch, and Screen Lock applications, a smaller earphone, a thin slipcase, AC adapter and FireWire cable. Regarding the dimensions, the new iPod is 4.1 x 2.4 x 0.43 inches for the 30 GB version and 4.1 x 2.4 x 0.55 inches for the 60 GB version (which, in the case of the new model, are marketed at the same price). The screen size was modified to 2.5 inches (6.35 cm) diagonally, 0.5 inches (12.7 mm), meaning that the video iPod screen is larger than the previous one. Even more, the product is thinner than the last model, iPod nano, and the battery life increased from 16 hours to 20 hours. Still, being a video device, watching movies reduces the life of the battery to around 2 to 3 hours.

With an exiting and evolving history, the iPod manages to be one of the most innovative products on the digital devices` market, with millions of customers all around the world and increasing sells.

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The trend that the Apple company set for their packages is redefined with every new appearance of a product. Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the product and the customers` needs is focused on discovering a more compact way of packaging and, at the same time, with an expressive, yet subtle artistic touch. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and quality of the new product.

The original package of the iPod was a 6″ cube box. The box was supposed to be removed out of the sleeve, after which, it was unfolded as a flower. The first iPod package reflected the image that the company was trying to promote: exuberant style, expressive elements, brisk and intense colors and sounds. After the appearance of the next types of iPods, this image of the product changed into a more mature one, an image which was expressed through the campaigns, the package and the general design of the product.

The main color of the iPod video is plain black, which is rather risky, yet original, considering the fact that the main aspect that the device has is the video, meaning colors, motion and diversion. Still, there are various silver accents on the box, which represent the Apple logo and text. Still, the color of the box fits with the colors of the actual iPods: black and white, just like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a more sophisticated and stylish look of the new product; together with this, the ads for the product changed to a more series and mature tone.

The shape of the box differs, as well, from the first flower-like box of the first generation of iPods: this iPod`s video box is rather flat and square, more stylish and more serious looking. Actually, this box works as a sleeve, as well, with one open end, similar to a DVD box set, but it also contains another inner box, which is very well fixed inside. The inner box opens in 2 distinctive parts: one part contains the iPod device and the other contains a monolith.

The package lacks a manual guide (still, it has a small Quick Start Guide); instead, it has a CD which contains all the needed usage instructions of the iPod video. Besides these, the box contains a relevant and think copyright statement and a protective sleeve for the actual iPod. The CD which contains the instructions displays an appropriate PDF file that suits any computer, using the languages English, French, German, Japanese and Chinese. Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opening the box.

The new product iPod video has, besides various improvements in the technical department (among which, the video feature is the most relevant one), another package, another image and way of presentation. The new package manages to remain practical, yet it becomes safer. Besides these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches and neutral colors.

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